Event Promotions
How does our local action committee go about promoting our ICT role models
events?
Your events can be promoted in a variety of ways including:
- Teacher email lists
- School newsletters
- Local radio
- Local newspapers
- Date claimers sent to schools
- Creating flyers for schools to give to students
- Creating posters for distribution to target schools
- Telephone calls to key teachers in schools
What timelines generally apply for promotion and marketing of Girls and ICTs role model events?
| Timing | Promotion and marketing activity |
| By the end of the previous school year or as soon as possible | Send a date claimer to the local schools that will be invited to attend. Encourage the school administrators to include it in the school calendar or term planner |
| 6 weeks before the event | Send invitations |
| 4 weeks before the event | Send publicity material (e.g. flyers, bookmarks) to school contacts to distribute |
| 3 weeks before the event | Ask schools to identify possible numbers so not left to last minute and students miss out |
| 2 weeks before the event | Collate RSVPs |
| 1 week before the event | Send media releases to media outlets |
| Immediately after the event | Send media release on success of events, include photos where possible. |
Where should we send information about our role models events?
Invitations to attend the Girls and ICTs role model events should go to:
- Principals of local schools by both email and fax.
- Heads of Departments in local schools (all departments not just the ICT department)
- Targeted teachers in schools who will support the event by promoting in their school. Identify these people through committee member networks.
- Local school district’s information newsletter
- Education Views or your State’s Department of Education equivalent publication
- Local women’s groups
- Local Mayor
- Local Members of Parliament
- Executive Director of your local school district
- Catholic Education Office and local Independent Schools.
How do we write a media release?
Do
- Use the pyramid writing style, that is most important information on the top, who, what, where, when, why and how in the first paragraph.
- Ensure interesting grab to hook reader.
- Always have a contact at the bottom with telephone number, email address, postal address and job title.
- Where possible use letterhead (with permission from school, university, or sponsor) to add credibility to release.
- Always acknowledge the sponsors or funding sources in media releases.
- Have links to web site if available.
When and how should we send the media release?
Do - Send a few weeks before the event and then follow up two days before event. Telephone the organisation and find out how to direct the information to the relevant person.
- Develop a database or table of media outlets and contacts.
- If television is coming to film, ensure displays are available for grabs.
Don’t
- Annoy the editor by constantly ringing.
- Release over the school holidays.
Additional Resources |
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